Dealer’s guide to electric vehicles launched
A new guide gives people in the automotive industry an overview of electric vehicles (EVs) and equips them to answer customers’ most common queries.
The Dealer’s Guide to Electric Vehicles was launched online today by the Energy Efficiency and Conservation Authority (EECA) as part of the Government's information campaign to accelerate the uptake of EVs in New Zealand.
A third of New Zealanders are now open to buying a battery EV, according to EECA’s market research. This number will continue to rise as battery technology improves, charging stations spread across the country and EVs become more price competitive with petrol and diesel cars, says EECA Chief Executive Andrew Caseley.
“Car buyers are increasingly likely to ask dealers what it’s like to drive and own EVs,” he says. “This guide gives dealers an introduction to the technology to help them make the most of this rapidly evolving market.”
It includes the key reasons car buyers are motivated to start looking for an EV, essential information dealers should include in their EV ads, how to help customers decide which type of EV will best suit their needs, and information on EV batteries and charging.
While the guide targets dealers, the information provides useful background to others in the industry including automotive workshops and collision repair shops.
Mr Caseley acknowledged industry experts that had input to the guide, including the AA, MTA, MIA and VIA.
Hard copies of the Dealer’s Guide will be distributed to MTA members and via Autofile magazine in November.
EECA launched a companion booklet, Buyer’s Guide to Electric Vehicles, in August. Dealers can request copies of this, other EV brochures or artwork for printable material and promotional flags by emailing email@example.com.